Season's Greeting from Clearr Corporation

Posted by Ryan Lester, Clearr Corporation

MovingPix™ Closeout Sale

We have a limited overstock of MovingPix™ interior scrolling backlit displays available for quick delivery. You benefit both cost savings and quick delivery times! This offer is good only while supplies last.

Image Size	Original Price	Sale Price	You Save
48" x 96" (1220 x 2438 mm) vertical format	$4075.00	$2445.00 (FOB factory)	40%

*This unit holds up to 6 images

For more information or to place an order, contact us at info@clearrcorp.com or 800/548-3269.

Posted by Ryan Lester, Clearr Corporation

Aéropostale's Elegant Store Design

Clearr Corporation's backlit displays are the centerpiece of Aéropostale®'s dramatic in-store marketing initiative. The following photos were recently taken at the 34th Avenue store and at the Manhattan Mall in New York City.

XXLite™

Large-format interior backlit displays

Luminaire Ultra® II
Premium narrow-profile backlit displays

Clearr Corporation is the industry leader in backlit display products, with models to suit any display need. Our new line of frameless fabric displays is both elegant and eco-friendly. Our LED light boxes adhere to our principle of bright, even illumination while providing significant savings in both the energy and maintenance realm.

Visit us at http://www.clearrcorp.com/ to view these and all of our other dynamic graphic display products.

Posted by Ryan Lester, Clearr Corporation

Brandweek Article: In-Store Marketing Beats Traditional Ads

From Brandweek Magazine

In-store marketing is more effective than traditional ads, according to “The Elements Report” released today (October 20th). Nearly a third (32 percent) of the 999 shoppers polled online in March said that in-store marketing is "very effective." Only 27 percent said the same about ads living outside of the store.

The report, which is part three of the “Gone in 2.3 Seconds: Capturing Shoppers with Effective In-Store Triggers Series,” found that the shopping experience is crucial for marketers. Sixty-nine percent of those polled called the in-store experience a “make or break” scenario. While 65 percent of shoppers are making lists, brand decisions are still being made at the store, according to 60 percent of respondents.

End-aisle displays are the most engaging according to 70 percent of those polled, followed by merchandising displays (62 percent), and department signage (58 percent). Ceiling banners and overhead mobiles have the least impact.

Shelf strips (55 percent) and shelf blades (50 percent) have become more important, especially among the Gen X and Gen Y crowds, who feel the more information the better, per the report. Overall, women and Gen Y consumers were most influenced by in-store marketing efforts.

“Understanding high potential shopper strike zones has become increasingly critical given the intensified battle for consumer loyalty and share of mind in-store,” said D’Anna Hawthorne, strategy director at Miller Zell, a retail consultancy. The report was conducted by the National Research Network on Miller Zell’s behalf.

While price is always a driving factor, so is messaging about product quality. Nearly half (46 percent) of those polled would like to see more in-store product comparisons, 43 percent would like more details, and 42 percent would like more product quality information.

Among all of the retail channels, consumers at drug stores were most influenced by in-store signage. According to the report, this was likely due to the fact that purchasing medication and first aid items is a more complex process.

Thanksgiving Greetings

Posted by Ryan Lester, Clearr Corporation