A Lesson to be Learned

By Ryan Lester, Clearr Corporation

The Dallas Cowboys received a very public reminder that you must look exhaustively at your environment before installing a state-of-the-art video board. The video board hovers 90 feet over the playing field in the new Cowboys Stadium. The NFL minimum height requirement is 85 feet so the Cowboys figured with an additional five feet, they wouldn't run into any problems.

However, that wasn't the case. In the Cowboys' recent preseason game against the Tennessee Titans, the video board was hit with a punt, not only in pre-game warm ups, but in actual game play. The NFL and the Cowboys will have to work out some sort of resolution. Raising the video board would not only be costly, but it would take it out of the optimal height for their most prominent spectators.

There is a lesson to be learned from Dallas' folly, that extends into the sign industry. When placing a backlit display or similar display product on a wall, you must make sure to comply with the walkway depth restrictions of the American with Disabilities Act of 1990, which requires "any object projecting from walls (for example, telephones) with their leading edges between 27 in and 80 in (685 mm and 2030 mm) above the finished floor shall protrude no more than 4 in (100 mm) into walks, halls, corridors, passageways, or aisles."

You also want to consider the weather conditions to ensure that you have the ideal sign for your environment. If your sign is exposed to heat, cold and/or moisture, you will be better served with an outdoor display. You also want to make sure to factor in the outside dimensions of the display when planning for space. If you want a display with a graphic size of 24" x 36", you need to provide clearance for the unit itself. One way to minimize this additional space is to go with a frameless fabric display. Whatever display you choose, make sure you do your homework so you don't end up with egg on your face like the Cowboys.

Sources:

American with Disabilities Act - http://www.access-board.gov/adaag/html/)
USA Today - http://www.usatoday.com/sports/football/nfl/cowboys/2009-08-24-cowboys-stadium-video_N.htm

Lightboxes

Clearr Corporation prides itself on our lightboxes. We believe that your graphics should be the focal point of your display presentation, so we work tirelessly to minimize the fixture presence in your displays. All of our lightboxes are provided with bright, even illumination. Over many years of research and enhancements, we have developed industry-leading illumination techniques. (Lightboxes without even illumination are subject to striping, which is very distracting. In fact, you’re better off with a nonlit display than with a lightbox with uneven lighting.)

We have also developed frameless fabric displays to further minimize fixture awareness. In addition to the environmentally-friendly aspects of our frameless fabric displays, the main benefit of this medium is the virtually undetectable frame. You can take your images to the edge, utilizing the entire visual area of the display surface. Single- and double-sided configurations are available, as well as backlit and nonlit models.

We also have developed a new generation of LED backlit lightboxes, which are available in both our traditional and frameless configurations. All models come with our renowned bright and even illumination. Furthermore, they are energy efficient, reducing your energy costs dramatically. The life expectancy of these LEDs is approximately ten years, with minimal maintenance required. Not only do our LED lightboxes look great, but they will put money back in your pocket over time.

Whether you are looking for an inexpensive vacuum-formed lightbox, a narrow-profile snap-frame lightbox, an eco-friendly frameless fabric lightbox, or an energy-efficient LED lightbox, Clearr has the right product for you. All are provided in a variety of standard sizes and finishes, with custom sizes available. With unequaled quality and service, Clearr Corporation sets the gold standard for quality lightboxes. Contact our application specialists to guide you in your selection process.

Custom Light Box

Ultra-Thin Light Box

Large-format Interior Light Box

Frameless Fabric Light Box

Questions and Answers About Tri-Vision Displays

Q: WHAT ARE “PRISMATIC TRI-VISION DISPLAYS”?

A: Tri-Vision displays are a display medium in which prismatic columns (prisms) with graphic images, cut into strips and applied to each face, index one-third of a turn at a time, sequentially displaying each of the faces for a fixed period of time. In some models of Tri-Vision displays, the transition occurs in a “wave” pattern. In certain models, the dwell time is adjustable.

Q: ARE TRI-VISION DISPLAYS NEW?

A: Interestingly, their roots date back to the fifth century B.C., when the Greek dramatist Sophocles employed revolving (by manpower) prismatic columns with painted images, known as periaktoi (ancient Greek for “rotating”), to facilitate scene changes. The first U.S. patent using this principle in a motorized display was issued in 1901.

Q: WHY, THEN, ARE TRI-VISION DISPLAYS ONLY NOW PROLIFERATING SO DRAMATICALLY?

A: It is a combination of factors:

1. A landmark POPAI study* has determined that while even static brand-specific in-store displays provide sales increases of nearly 40%, adding constant-motion displays more than doubles their effectiveness. Retailers are increasingly reporting that the use of Tri-Vision displays are even more effective, as they captivate viewers, and all three messages are typically viewed through their entire cycle, and often for multiple cycles—an ideal result!
2. POPAI has also . . . documented that over 70% of brand-purchase decisions are made in-store, at the time of purchase**. Hence, larger portions of advertising budgets are leaving other forms of media for in-store displays, and increasingly so in favor of motion displays.
3. With in-store display space becoming increasingly more valuable, and with a growing desire to reduce the clutter of the retail display environment, Tri-Vision displays are experiencing steadily-increasing demand.
4. With the increasing availability and decreasing costs of digitally-produced print media, graphic display programs are becoming more affordable and easier to manage.
5. Last, but by no means least, over a period of more than twenty years of development, Clearr Corporation has made this medium extremely user-friendly, by offering a vast range of Tri-Vision displays, suited to a wide range of needs, that are attractive, affordable, easy to use, and most importantly, reliable.

* Size of Industry Study
** Consumer Buying Habits Study

Q: HOW DO I JUSTIFY THE COST OF USING TRI-VISION DISPLAYS?

A: We would be happy to work with you to establish a pro-forma payback analysis to determine, through projected sales increases, how quickly the displays will pay for themselves, and thereafter pay you dividends. Additionally, many retailers and other users collect revenues from vendors for displaying their graphics, effectively turning the displays into perpetual profit centers.

Q: HOW DO I HANDLE GRAPHIC CHANGES ON TRI-VISION DISPLAYS?

A: We can assist you in producing, cutting, and shipping graphics, either directly or through recommending local sources. In most of our displays, graphic strips are easily slid in and out, without the use of adhesives, making field changes easy. For large-volume programs, on-site graphic-change programs can be established, utilizing national or international P.O.P. service companies.

Q: WHAT IS CLEARR CORPORATION?

A: We are a family-owned company, founded in 1959, located in the North Central USA. In North America, we are in the industry leader in many categories of backlit, edgelit, and nonlit graphic display, both static and sequential-image. We are renowned internationally for producing the widest variety of prismatic and Tri-Vision displays on the globe, all to the highest level of quality. All models can be supplied to operate in any country. For international customers, our Export Department will ensure that all details of your purchasing experience are handled with proficiency and dedication.

Q: WHAT IF I HAVE MORE QUESTIONS REGARDING TRI-VISION DISPLAYS?

A: That would be quite normal, and most welcome. We would be delighted to assist you, and will respond promptly to your every inquiry. You can contact us at info@clearrcorp.com or 800/548-3269.

Posted by Ryan Lester, Clearr Corporation

Trade Show Displays

Graphic components for trade show displays are a vital component of a trade show exhibit. These components for trade show displays can be used for brand identification, as a platform to communicate your marketing message, and as a way to attract attendees into your booth.

Graphic components for trade show displays come in a variety of forms. The most common of these components for trade show displays is backlit displays. These cost-effective displays are easy on your budget, and are lightweight (to keep your drayage bill down), but pack a punch in terms of communicating with your prospective clients. Your booth staff is not always available to engage your clients. Graphic components for trade show displays are always available to communicate with your prospects. Plus, they begin the "sell" before attendees even get to your booth. Graphics with vibrant colors practically initiate the conversation with prospects that pass by your booth.

Prismatic displays are another popular choice for trade show displays. When you add movement to your message, you really generate additional attention. Attendees will watch your messages in their entirety, and often repeatedly. Prismatic displays have a way of engaging viewers in a manner that is not possible with a static message. Booth space is limited, so adding a trade show display component with multiple images allows you to communicate more messages in the same amount of space.

Another key component to a trade show campaign is your marketing materials. Significant time and money go into producing them, so it's important that they be presented in an upscale manner. Our literature displays offer an elegant solution. Rather than have your brochures stacked on a counter, or offered in a purely functional receptacle, you can now present them in an attractive and inviting literature display.

Clearr offers the widest range of upscale graphic components for trade show displays in the industry. Contact one of our application specialists today to start increasing the visual impact of your trade show displays.

Dynamic Clearr Corporation booth featuring backlit displays (top) and
prismatic displays (bottom and right)

Elegant Newmark booth featuring backlit displays and literature displays.

Posted by Ryan Lester, Clearr Corporation