Brandweek Article: In-Store Marketing Beats Traditional Ads

From Brandweek Magazine

In-store marketing is more effective than traditional ads, according to “The Elements Report” released today (October 20th). Nearly a third (32 percent) of the 999 shoppers polled online in March said that in-store marketing is "very effective." Only 27 percent said the same about ads living outside of the store.

The report, which is part three of the “Gone in 2.3 Seconds: Capturing Shoppers with Effective In-Store Triggers Series,” found that the shopping experience is crucial for marketers. Sixty-nine percent of those polled called the in-store experience a “make or break” scenario. While 65 percent of shoppers are making lists, brand decisions are still being made at the store, according to 60 percent of respondents.

End-aisle displays are the most engaging according to 70 percent of those polled, followed by merchandising displays (62 percent), and department signage (58 percent). Ceiling banners and overhead mobiles have the least impact.

Shelf strips (55 percent) and shelf blades (50 percent) have become more important, especially among the Gen X and Gen Y crowds, who feel the more information the better, per the report. Overall, women and Gen Y consumers were most influenced by in-store marketing efforts.

“Understanding high potential shopper strike zones has become increasingly critical given the intensified battle for consumer loyalty and share of mind in-store,” said D’Anna Hawthorne, strategy director at Miller Zell, a retail consultancy. The report was conducted by the National Research Network on Miller Zell’s behalf.

While price is always a driving factor, so is messaging about product quality. Nearly half (46 percent) of those polled would like to see more in-store product comparisons, 43 percent would like more details, and 42 percent would like more product quality information.

Among all of the retail channels, consumers at drug stores were most influenced by in-store signage. According to the report, this was likely due to the fact that purchasing medication and first aid items is a more complex process.

Thanksgiving Greetings

Posted by Ryan Lester, Clearr Corporation

Think Clearr for the Holidays

With the holiday season approaching, retailers are busy putting the finishing touches on converting their stores to capture the holiday spirit. Clearr Corporation is proud to be part of the magic with our wide range of graphic display products.

Our backlit displays are so essential, especially this time of the year when everyone is fixated with lights. Our bright, even lighting ensures that your message stands out from the crowd as retailers compete for the shoppers' attention.


Our frameless fabric displays are ideal because they are made with environmentally-friendly fabrics that enrich the look of the display. Additionally, you are able to print your graphics to the edge, which virtually eliminates fixture awareness.

There is also very few limitations on how big the display can be. If you are looking for one large image to encompass your entire store front, the StretchLite™ is an ideal solution.

5" x 7" PrintFrame™

In addition to the appeal our graphic display products add to your visual presentation, we also offer consumer-size versions of our poster frames, which are ideal for home or office use. Our PrintFrame™, which can be mounted on a desk or table, or can be wall mounted, either vertically or horizontally: Its satin-anodized finish integrates nicely into every décor.

Clearr Corporation Honors Its Veterans

Today is a day to remember and honor the men and women who have served this great country. We would like to thank all the veterans and their families for making the sacrifices to afford us the freedom that we all too often take for granted.

Clearr Corporation would like to acknowledge the following team members for their service:

Pete Nelson
Za Teng Xiong
Neng Yang
Jim Huttner
Ron Tanner